The Dignity in Care campaign was launched in November 2006 and is hosted by the Social Care Institute for Excellence. It aims to put dignity and respect at the heart of UK care services.
The campaign has over 40,000 registered Dignity Champions (individuals and care organisations). They are part of a nationwide movement ensuring that people have a positive experience of the care they receive.
The Dignity in Care campaign is led by the National Dignity Council which aims to raise the profile of the network and promote the work of the Dignity Champions.
The campaign's core values focus on keeping dignity in our hearts, minds and actions. Ultimately it aims to positively change and improve the culture of care.
It includes action to:
Find out more about the national dignity campaign and sign up to be a dignity champion here
The 10 Point Dignity Challenge
Prior to launching the Dignity in Care campaign a series of focus groups were held across the UK. to explore what dignified care meant to people. The issues raised resulted in the development of the 10 Point Dignity Challenge. The Challenge says that high quality care services which promote dignity should:
Skills for care have a created common core principles for supporting people with dignity and supplementary supporting documents for more information please see skills for care dignity pages.
